YOKE THE SALON
CUT, COLOUR, CREATE
YOKE The Salon is a creative, forward-thinking hairdressers in Plymouth. At YOKE, we have created a happy and holistic salon, where our focus is on nurturing and growing a community of like-minded people, alongside producing uncompromisingly good hair for our clients.
YOKE THE SALON
We invest a great deal of our time and resources on the education and evolution of our team, as we believe that hairdressing can be a fulfilling and exciting career. We strongly believe that to be the best we must learn from the best industry leaders and artists. Our team at YOKE consists of a very talented collective that are making a big impact on the industry nationally.
Based in the historic and beautiful setting of Plymouth’s Royal William Yard, YOKE is an ethical, environmentally aware salon, with a focus on sustainability and using eco friendly products. We recycle and reduce our energy consumption as much as we can.
YOKE THE SALON
A LOVE FOR PLYMOUTH
YOKE THE SALON
OUR TALENTED TEAM
We are also dedicated to nurturing the impressive talent of our creative team. With our guidance and support, our stylists enter international competitions, are selected as ambassadors and educators for internationally renowned brands including L’Oreal, Eleven and GHD, and work on editorial and fashion shows and shoots for regional and national publications.
A precision cutting specialist, Steve has over 17 years of experience in the industry at some of the UK’s top salons. In 2016 Steve and his wife and business partner Jo relocated to Sydney, Australia and spent two years working in one of the city’s most exclusive hair salons.
Steve’s wealth of experience includes Oribe Atelier session styling and cutting, securing national finalist spots in the L’Oreal Colour Trophy competition in 2001 and 2005, excelling in advanced cutting and colouring courses with world-leading brands including L’Oreal, Wella, Kevin Murphy and Keune.
His training included courses delivered by top industry professionals including Eugene Souleiman, Rudi Lewis, Adee Phelan, Trevor Sorbie, the Vidal Sassoon art team, Cobella and Charles Worthington.
Jo is a Colour Specialist with an eye for blondes and over 15 years of experience in the industry, both in salon and on set for fashion editorials, hair competitions, and catwalk shows.
Starting her career at Toni & Guy Cheltenham in 2002, Jo has worked alongside some of the top hairdressers and art teams in the world, for numerous productions and competitions including London and Sydney Fashion Weeks and British Hairdresser of the Year.
Over the course of her career, Jo has attended numerous advanced cutting, colouring and session styling courses with prestigious art teams and celebrity stylists, including: Errol Douglas, Charles Worthington, Lee Stafford, Sean Hanna, Anthony and Sacha Mascolo, Trevor Sorbie, Eugene Souleiman, Zoe Irwin, Rudi Lewis and Patrick Cameron.
A skilled colourist, Jo qualified as a L’Oreal Colour Specialist in 2016. At present Jo is working as part of the prestigious L'Oreal ID artist team representing the brand across the UK and attending amazing events across Europe.
As an official ‘L’Oreal Colour specialist Jo also continues to grow and train with L’Oreal as part of their Colour Specialist Connective team, attending the most recent training and launches. In August of 2021 as part of her own personal development Jo took part in Jennie Roberts ‘Advanced Afro Hair Texture Cutting Course’. This is part of a larger project to develop the education of all the team at YOKE in the art of cutting textured hair.
James has been in the industry for over 10 years and loves inspiring clients with his creative skills.
As a stylist James has attended many workshops and courses across the UK, most recently including a two day immersive session with multiple time British Hairdresser of the year Brooks & Brooks.
As someone keen to constantly and develop in the industry James is part of the British Fellowship for Hairdressings Project Colour art team and has npw appeared several times on stage at Salon International for the Fellowship, ghd and Denman.
James also holds a highly coveted Creative Cutting Diploma from the one & only Vidal Sassoon and is fast becoming a fantastic session stylist and key member of the squad. In 2019, James became a ghd Brand Warrior, which saw him working with the ghd art team and mentor Zoe Irwin and teaching new trends to other stylists in the South West! 2020 saw James join Jo as part of the L’Oreal ID Artist squad - which is a pretty major deal for a team based in Plymouth.
As part of James’ ID artist mentorship he has worked backstage at the inspirational Central St martins White show 2019 and alongside even more industry leaders including Jamie Stevens and Neil Moody.
As part of the team at YOKE James has enjoyed semi finalist status at the L’Oreal Colour Trophy in both 2019 & 2020 & as a standard for YOKE James has completed all L’Oreal Colour keys courses.
Katie, began her career at the age of 16 whilst living in Perth, Australia, giving her a unique start to the industry. Whilst in Perth Katie trained with L’Oreal and undertook many of there training courses and competitions including L’Oreal Colour Trophy Australia.
Most notably Katie's creative talent won her 1st place in the prestigious Intercoiffure photographic competition Australia & New Zealand. Alongside this she also worked as part of the backstage session team at Perth Fashion week 4 years in a row.
Much like Jo and Steve, Katies experience in OZ means she is an expert in all things blonde in particular hand painting hair & balayage. As an all rounder Katie excels in all aspects of hairdressing and prides herself in beautiful finishes and relaxed boho hairups.
Katie is an integral part of the team at YOKE and has honed her skills to become a real master colourist specializing in creating beautiful blondes and a large following of clients.
Most recently Katie has worked closely alongside Jo and is without a doubt our strongest colour specialist within the team.
As part of the team at YOKE Katie has enjoyed semi finalist status at the L’Oreal Colour Trophy in both 2019 & 2020 & as a standard for YOKE Katie has completed all L’Oreal Colour keys courses.
Lucky for us Nina decided to take a change in her career direction and joined YOKE as an apprentice in 2019 Nina is incredibly creative with BA(hons) in Photography and background in fashion retail, making her a multi-talented member of the team.
Nina has now completed her training and has graduated to an Emerging Stylist and we cannot wait to see her grow and flourish at YOKE.
Most recently Nina was selected from hundreds of applicants to be a part of the very first ELEVEN Collective squad for 2020. This amazing opportunity will see her be mentored and work alongside some incredible industry leaders including Melvin Royce and numerous times Australian hairdresser of the year Joey Scandizzo.
As part of the team at YOKE Nina has enjoyed semi finalist status at the L’Oreal Colour Trophy in 2020 & as a standard for YOKE Nina has completed all L’Oreal Colour keys courses.
Erin started her career at the age of 13 as a Saturday girl and having been qualified for over 15 years she is an absolute wealth of knowledge and skill.
As well as a plethora of industry and management qualifications Erin is also a Wella Master Colour Expert making her and Jo two of the most qualified colourists in the entire South West.
Not a stranger to working creatively Erin has achieved finalist level at the Wella Trendvision competition twice and has had her work published on numerous occasions.
Erin has also trained with some of the top industry professionals including Patrick Cameron, Darren Ambrose and the Sanrizz Art team.
As part of the team at YOKE Erin has enjoyed semi finalist status at the L’Oreal Colour Trophy in both 2019 & 2020 & as a standard for YOKE Erin has completed all L’Oreal Colour keys courses.
Jordan is an incredibly gifted stylist and although one of the youngest in the salon her talent and eye for detail has blown the team away. Having completed her NVQ 2 & 3 alongside her training at Toni & Guy (much like Jo's start in the industry).
Jordan has also completed numerous creative courses. This makes her a very competent and confident colourist and stylist at YOKE. Creatively Jordan is already excelling having won Toni & Guys Junior of the year in the south west and competing in the National Grand Final at the end of this year, which we are delighted to support her with.
As part of the team at YOKE Jordan has enjoyed semi finalist status at the L’Oreal Colour Trophy in 2020 & as a standard for YOKE Jordan has completed all L’Oreal Colour keys courses.
Our newest stylist Amelia joined us in Summer 2020 and she has an eye for detail and her work is utterly flawless. Whilst working as a self employed stylist in the city Amelia's dedication to her career led her to investing in her own training, taking part in several courses across the UK.
Over the last year Amelia has worked hard to undertake lots of education courses, from Emily Mander and other industry leaders. With the most beautiful curls of her own, Amelia is developing her skills as a curly hair specialist so if you want to embrace your natural texture she has all the best tips and tricks to get your curls looking amazing.
As part of the team at YOKE Amelia has enjoyed semi finalist status at the L’Oreal Colour Trophy in 2020 & as a standard for YOKE Amelia has completed all L’Oreal Colour keys courses.
Amie is the first point of contact for all our visitors at YOKE, scheduling appointments and making sure that our day runs smoothly.
As well as organising front of the house with the biggest smile, Amie is also a whizz at Coordinating the salons growing calendar of events, digital content creation and social media.
When Amie is not behind the desk at YOKE, you will find her with her head in a fashion mag, planning photoshoots with the freshest content or thinking up ideas for our next campaign.
Immersed in the growing local creative scene and the collective of independent businesses here in Plymouth, Amie is always on the lookout to create fun and exciting ways to bring our immediate and wider community together.
After attending Plymouth College of Art & Plymouth University Amie started her career in Fashion merchandising & Management before leaving to run a local design agency. This mega clever bean is also always attending courses to help develop her knowledge in media marketing & PR so that she can support other indies in Devon.
Emily first joined YOKE for work experience in 2020 and we are over the moon to say that she is with us as a full time apprentice, whilst studying at Skills Group.
Having always had an interest in the industry, Emily completed her A’Levels achieving all A’s and A stars, then undertook retail roles to develop her natural customer service skills and confidence.
Already it is obvious to see that, not only is Emily an attentive, kind and caring member of the team but is also naturally a very gifted stylist. With a keen eye for colour and the confidence to get stuck in, Emily is already making headway and is keen to develop as a Colour specialist in the future.
Hope also joined us after a stint of work experience and although new to her apprenticeship, her natural ability and drive to learn is already incredibly admirable.
Hope’s ambition is to specialise in working with curly and textured hair and using her knowledge and skills to empower people with afro textured hair to embrace and love their hair. As with all our team at YOKE we are currently doing everything we can to support Hope’s dream and have already started training and encouraging her to get stuck into learning practically as much as possible.
An absolute credit to us all at YOKE, we love seeing Hope learn and we are so very grateful for her effortless dedication to her apprenticeship.
New to Plymouth, fresh from Hull Eloise joined us at YOKE as a Creative Director and with some serious skills
Eloise has been dedicated to her personal Education and development since she began her career working in a lovely village salon in Hull. Naturally gifted and with an amazing eye for colouring, her work is soft, and she takes great pride in creating natural colours and beautiful blends, particularly favouring textured hair.
Already proving her unique talent and dedication to her craft, Eloise is one of just 6 stylists across the UK to be a part of the prestigious GHD Style Squad. This next year will see Eloise being mentored and learning from the most incredible industry leaders whilst representing one of the biggest brands in the world.
Be prepared to see some more photos of her beautiful, flawless work across our socials! We are so glad you found us E, we all love working with you already and cannot wait to see what you get up to in 2022!