Amelia & Eloise X L’Oreal ID Artist 2022

Never ever seen before… this year YOKE have bagged two spots on the 2022 ID artist team with Eloise and Amelia absoutely smashing their auditions in front of the most amazing industry leaders. 

Just 12 spaces were up for grabs this year, with hundreds of applicants across the whole of the UK & Ireland and the audition process included creating and presenting an entire look on a model as well as interviews with the judges. 

Here’s Hairdressers Journals roundup about ID Artist:

“The new L’Oréal Professionnel Paris ID Artists have been announced! The competition is a highly sought-after development programme that aims to find talented individuals and help them reach their full potential. The competition to be selected for the programme is stiff and the 2022 audition process had over 100 applicants all competing for 12 coveted spots.

The demand to join the ID Artist team comes from the unique opportunities and skill development available over a two-year period. Members train with top industry names, upskill in presenting and partake in unique opportunities that often put individuals on the fast track to stardom. Not only do members gain new skills and exposure, but also like-minded friends from all over.

“The calibre of the entries was off the scale this year! This made judging difficult but oh-so enjoyable to be part of. I loved witnessing such raw talent,” says Karen Dodds, Director at Cutting Room Creative.”

Lets not forget that Eloise and Amelia will be joining our James as part of the ID team as he enters his second year as a L’Oreal ID artist! 

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Please note from 1st January, 2022 our annual price increase will come into effect
This increase is due to inflation of professional products, utilities, paying fair wages and our increased dedication to investing in the very best education for our entire team.